How to develop brand for retail store?
Branding for the future
Branding starts with research about the product, the character of the business, the company values and its is all done for one reason – to attract the customer. The most important reason for the store physical location is how the customer will find the store and how to speak to him/her in three seconds to attract them into the store. It has to scream to them: come here – we’ve got exactly what you are looking for. In this scenario the designer is looking for graphics, finishes, colors. He studies the psychology of buying with this particular customer in mind. What if the store is online? How do you develop a brand through a website? Where do you start? If you are looking to open up your store online your homework must be done just the same way as if you were creating a physical store. The only difference is – your research begins with google keywords and website domain. If you do not have any idea you should contact someone that can develop the brand for you. There are companies that develop the branding package and the graphics. The problem with choosing someone that is trying to do just your brand may get you into paying for the service twice once you decide to build you physical store.
So…? What should you do? Where should you start?
1.You can do it all by yourself by spending years on trying to find time for it.
2. Or you can go to one stop shop that will create your image much faster and much more effectively.
Come to PionArch and we will lead you through the process of how we would do it for you. Here is the preview:
- we interview your company to establish your needs
- we outline the services in our proposal
- we sketch and doodle to develop your brand and feel
- we research keywords for your SEO
- we come up with name and tagline
- we create logo and graphics
Corporate office design has many components, but the overarching idea is to make office spaces functional at any given time for a variety of people, and most of the time for different cultures. United States brings people of all cultures and races together into one “melting pot.” Corporation owners must consider the needs of all diverse employees to invite good future employees. They also need to provide them with a variety of environments to complete their work to ensure productivity and their well-being. The role of a design firm is to program spaces for the comfort of the individuals, respond to current trends, and help to create branding. Office design must respond to needs, function and organizational flow, design aesthetics, and the budget setting.
A Good Designer’s Role
A good designer must completely submerge herself/himself into the company’s daily life to understand how they operate and what their likes and needs are. One of the current tendencies show companies are leaning towards an open office concept allowing for placement of quiet, deep focus rooms or booths. Past experiments had proven “open office” may not always be a good option for some high energy areas. Some companies need collaborative office spaces to encourage conversation and teamwork, a sense of socialism, but for some it may be an everyday overwhelming and chaotic experience. We believe, creative, innovative spaces can contribute to company’s success, employees’ happiness and can be helpful in creating a successful advertising campaign. Our number one concern is solving adjacencies and special differences. We achieve these goals by working closely with client’s wishes and advising them every step of the way on the design as a whole.
A Budget Driven Design
A very important factor in successful design is a design that is driven by budget. Everyone should have a budget and a designer should help them establish one if the company does not know where to start. Having a budget does not always mean settling on boring, unattractive choices. The design does not have to be compromised by the budget. The design ideas does not have to cost a fortune. A creative designer works with the client to establish an itemized spreadsheet right at the first stage of planning. We believe this is the only way to establish a healthy relationship between the client and a design firm. At Pionarch, we help clients with budgeting in the programming phase. We make sure they can afford the changes.
Wish List or a True Need
True needs and wishes shall be identified during the design process. If a client wants to incorporate a game room into their office space, the designer should help to identify as a need or wish. If the client says they need a shower, the designer should ask a question about why it is needed. Some employees may walk or bike to work, and they may need the shower to prepare for the work day. Having a shower in the office also encourages people to be active. Most places would like to have a kitchenette area so that people do not have to travel far for food and drink, but in some cases this may be considered excessive as the research may show nobody would use it. The designer is a good judge and can help to filter through a wish-list.
The examples above show that it is necessary to hire a qualified designer that will support the client in meeting the requirements from the need, aesthetic and budget perspective. The modern office design methodology should not omit any of the elements mentioned above. At Pionarch, communication with clients is the key to successful office design. Our process consists of many different phases and meets and in some cases exceeds the industry standards of practice. We believe the first phase of the design, programming meetings and basic feasibility study with budgeting, sets the requirements up front and it should be performed prior to the design and design agreement. To start your planning, go to our contact page.